One page websites for Wisconsin electricians
Your customer cannot name the thing that is wrong.That is what makes your page different from every other trade’s.
A plumbing customer types burst pipe. A roofing customer types hail damage. Yours types outlet not working but the breaker did not trip, because there is no word for what is happening in their house and they are describing it the way they would describe it to their brother in law. So an electrician’s page cannot be a list of services. It has to be written in the sentences people actually type, and it has to do one thing nobody else’s page has to do: tell them when not to call you, and who to call first.
- $299 one time, then $9 a month
- You see it finished before you pay
- You own it the day you pay
Where the calls go
Three places an electrician’s site leaks jobs.
Yours is the only trade of the four where the customer genuinely cannot say what they need.
It is written in nouns and your customers search in sentences
Residential electrical services catches nobody. Half the house lost power but the breaker looks fine catches the person who is actually looking for you tonight. Your trade is the only one where the customer cannot name their problem, and that is either a gap in your page or an opening in it.
It treats a burning smell as a lead
Somebody searching that phrase at eleven at night should be told to shut the main off and, if there is smoke, call the fire department, before anybody talks about booking a visit. Putting that on your page costs you nothing and it is the most convincing paragraph on the whole site, because it is the only one that is clearly not trying to sell them anything.
It never says the word permit
Homeowners have worked out that unpermitted electrical work is an argument an insurance company can use after a fire. Your competition on a panel upgrade is often somebody who is cheaper because he is not pulling one. If your page does not say plainly that you pull the permit and the work gets inspected, you are letting a price comparison happen that you should be winning.
What yours needs
What an electrician’s page needs that a generic one will not have.
Most of this is about vocabulary, and the rest is about trust you can prove.
- A symptom list written in full sentencesBreaker keeps tripping. Outlet dead but the breaker is on. Lights dim when the dryer starts. Two prong outlets. Burning smell. Written the way it gets typed, not the way it gets invoiced.
- A short stop and do this first blockSmoke means the fire department. A downed line means We Energies, not you. A hot cover plate means shut the breaker off before anything else. Three lines, and it will be the most trusted thing on your page.
- Both credentials, named separatelyYour electrical contractor registration and your own electrician licence, with a link to the state lookup at license.wi.gov. Wisconsin requires both (Wis. Stat. 101.862) and the homeowner can confirm both in a minute.
- Permits and inspection stated as normalOne sentence saying you pull the permit and the work gets inspected. It is your whole answer to the cheaper quote from the guy who does not.
- Price ranges for the planned jobsPanel upgrade, service upgrade, EV charger, generator. People search cost before they search you, and one page with an honest range beats four that say call for pricing.
- An old house sectionThis city’s housing stock is largely prewar. Knob and tube, fuse panels, 60 amp services, ungrounded outlets. If you are good at that work, saying so is worth more here than in almost any other market.
- EV chargers and generators as their own sectionsOne is where the growth is and the other is what your phone does the day after a June storm. Both have their own search language and neither is served by a general electrical page.
The work
Six builds. Look at them on your phone.
Whole pages, not screenshots of the good bit. Scroll any phone and you will see every section your customer would.
Scroll inside a phone to see the whole page
Business names, phone numbers and addresses in these shots have been changed. The layouts, the type, the photography treatment and the code are the real thing, exactly what ships.
How it works
I build it first. You decide after.
Same for every trade. You never pay for something you have not seen finished.
You call or text
Two minutes tells us both whether this is worth doing. No pitch, no discovery session, no calendar link.
I build your site
From your Google listing, your photos, your towns, your real jobs. Three to five days, usually.
You look at it on your phone
I text you a link. It is the finished site, live, not a mockup. Sit on it a week if you want.
You want it, it’s $299
Your domain gets bought in your name, the site goes live on it, and everything is yours from that moment.
You don’t want it, we’re square
You pay nothing. No invoice, no drip campaign, no follow up six weeks later.
Questions
Questions electricians ask me.
Nobody knows what to call their problem. How do you write a page for that?
By using their words instead of yours. Your section headings become the sentences people type: breaker keeps tripping, outlet dead but the breaker is fine, lights flicker when something big turns on. You tell me the five or six calls you actually get and I write them in the register the homeowner uses. That is the whole trick, and most electrical sites do not do it because they were written by somebody who thinks in service categories.
Should my site really tell people to call the fire department instead of me?
When there is smoke, yes. You lose nothing, because that call was never going to be a booking, and you gain the only paragraph on your site that visibly is not selling. People who read a page that told them the truth once tend to believe the rest of it. It is also just correct, and I am not going to build you a page that is wrong about that.
I am always up against somebody cheaper who is not pulling permits. Can a page fix that?
It can name the difference, which is most of the fix. One plain sentence saying you pull the permit and the work gets inspected, near the panel upgrade section, changes what the homeowner is comparing. Right now they think they are comparing two prices. After they read that, they are comparing two different jobs.
Half my work is old Milwaukee houses. Is that worth its own section or is it too niche?
It is the opposite of niche here. The housing stock in this city is mostly prewar, so knob and tube, fuse panels and 60 amp services are a permanent category rather than an occasional job. And it is exactly what the homeowner is anxious about, because their fear is that you open a wall and the number triples. A section saying what you usually find in a house of that vintage, and roughly what it usually runs, will bring you work a general electrical page never sees.
More on pricing, the plans and how ownership works is on the main page.
Get started
Want to see what yours looks like?
Text me your business name and the five calls you get most. I will build the page around those and you look at it finished before you decide anything.