One page websites for Wisconsin roofers
After the storm there are four trucks on the street with out of state plates.Your website says which one of you is still here in five years.
Roofing is the one trade where the customer runs a background check on you. They are not just comparing prices, they are working out whether you are real, because they have read about the crews that take a deposit after a hailstorm and are three states away before anybody notices. So your page is not a brochure. It is evidence: an address, years, credentials they can look up themselves, real Wisconsin roofs, and a straight explanation of how the insurance side actually works.
- $299 one time, then $9 a month
- You see it finished before you pay
- You own it the day you pay
Where the jobs go
Three places a roofer’s site leaks jobs.
A homeowner comparing four roofers is sorting for one thing before price: which of you is real.
There is no address on it
A homeowner comparing roofers after a storm is doing one thing above all others: sorting local from not local. If your page has a phone number, a contact form and no street address, you have handed the out of state guy a tie. You are the local one. Say where you are.
You have never explained why the deductible offer next door is illegal
Somebody is going to knock on your customer’s door and offer to eat their deductible. In Wisconsin a residential contractor cannot promise to pay or rebate any part of a property insurance deductible on a roof job, and cannot do it in an advertisement either (Wis. Stat. 100.65(2)). Your customer does not know that. Your page can tell them, and the moment it does, the most attractive offer they have heard all week turns into a red flag.
Your warranty says twenty five years and nobody knows whose warranty that is
Homeowners cannot tell a manufacturer’s shingle warranty from your workmanship warranty, and plenty of shops let them stay confused on purpose. Separating the two on your page, with your own number stated plainly, reads as honesty precisely because so few do it.
What yours needs
What a roofer’s page needs that a generic one will not have.
A plumber’s page is built for speed. Yours is built to be checked.
- Your DSPS Dwelling Contractor certification, named and explainedIn Wisconsin nobody pulls a permit on a house without it. It is the credential the storm chaser does not have, and almost no roofing site in this market uses it as the argument it is.
- A street address, in the headerNot a PO box, not a map widget. The address.
- The deductible law, in plain EnglishOne short block explaining Wisconsin law, so your customer recognises the pitch when it turns up on their porch.
- Your workmanship warranty separated from the manufacturer’sTwo lines, two numbers, no ambiguity.
- A deposit policy in writingWhat you take, when you take it, what it is for. Deposit disputes are among the most common roofing complaints there are, and being explicit is a sales advantage you can have for free.
- The insurance claim process, in the order it happensAdjuster, scope, supplement, deductible, schedule. Homeowners are frightened of this part and almost nobody explains it to them.
- Finished roofs shot in Wisconsin, in Wisconsin lightRanch, bungalow, duplex, farmhouse. Local roofs read as local proof in a way a stock aerial never will.
- Ice dam work as its own sectionIt is a whole second season in this state and most roofing sites act like January does not exist.
The work
Six builds. Look at them on your phone.
Whole pages, not screenshots of the good bit. Scroll any phone and you will see every section your customer would.
Scroll inside a phone to see the whole page
Business names, phone numbers and addresses in these shots have been changed. The layouts, the type, the photography treatment and the code are the real thing, exactly what ships.
How it works
I build it first. You decide after.
Same for every trade. You never pay for something you have not seen finished.
You call or text
Two minutes tells us both whether this is worth doing. No pitch, no discovery session, no calendar link.
I build your site
From your Google listing, your photos, your towns, your real jobs. Three to five days, usually.
You look at it on your phone
I text you a link. It is the finished site, live, not a mockup. Sit on it a week if you want.
You want it, it’s $299
Your domain gets bought in your name, the site goes live on it, and everything is yours from that moment.
You don’t want it, we’re square
You pay nothing. No invoice, no drip campaign, no follow up six weeks later.
Questions
Questions roofers ask me.
Wisconsin does not licence roofers. So what do I put up as proof?
Your Dwelling Contractor certification from DSPS. There is no state roofing trade licence here, but nobody can pull a permit on a one or two family house without that certification and a Dwelling Contractor Qualifier. Which makes it the exact thing the truck from out of state does not have. I put it on the page with a sentence explaining what it means, because on its own a certificate number means nothing to a homeowner.
Everybody around me advertises that they will cover the deductible. Can my page say that?
No, and you do not want it to. Wisconsin law says a residential contractor cannot promise to pay or rebate any part of an insurance deductible on a roof job, in a contract or in an advertisement (Wis. Stat. 100.65(2)). What your page can do is explain that, which turns your competitor’s best line into a warning sign. That is a better use of the space than matching an offer you are not allowed to make.
Half my year comes out of about six weeks of storms. Is a website even the right tool?
For those six weeks your page is doing something very specific: it is what your customer checks after somebody knocks. They take a card, they type the name in, and they decide whether that company is real. Every hour that page is thin is an hour you are losing comparisons you were going to win. And I can put a storm banner up the day after the storm, the same day you text me.
Nobody is thinking about roofs in January. Should I bother?
Ice dams, and yes. That is a second season with a completely different customer, and almost nobody in this market has a page for it. Water coming through a bedroom ceiling in February is a search that happens whether you have written for it or not. Two paragraphs about ice dams, ice and water shield and attic ventilation will do more for you in that window than anything else on the site.
More on pricing, the plans and how ownership works is on the main page.
Get started
Want to see what yours looks like?
Text me your business name and I will build it before you pay anything. Then you decide, with the finished page in your hand, whether it says what you want it to say about your company.