One page websites for Wisconsin HVAC contractors
Your website has two completely different jobs a year.Most HVAC sites are only built for one of them.
In February your page is talking to somebody in a cold house at nine at night who wants to know one thing: how fast can you get here. In April it is talking to somebody at a kitchen table with a fifteen year old furnace, a quote from another company, and a question about rebates. Those are two customers who need two different first screens, and running one page that half serves both is how HVAC sites quietly underperform all year.
- $299 one time, then $9 a month
- You see it finished before you pay
- You own it the day you pay
Where the season goes
Three places an HVAC site leaks jobs.
Your two busiest days of the year are the first hard freeze and the first hot day, and neither is on a calendar.
It says the same thing in January that it said in July
If your top block is still selling AC tune ups the week the furnaces start failing, you are spending the best traffic of your year on the wrong sentence. The rest of the page can stay put. The top of it cannot.
It never explains how you decide repair versus replace
The number one fear in your trade is not the bill. It is being told a unit is dead by somebody who makes more money if it is dead. Homeowners have read about the cracked heat exchanger routine and the blurry photo of somebody else’s furnace. An honest paragraph about how you actually make that call is worth more than any list of brands.
There is no money on it
A replacement is a five figure surprise for most households. If your page does not mention financing, and does not mention that Wisconsin rebates exist on qualifying equipment, the customer goes and finds a page that does. Then they buy from that page.
What yours needs
What an HVAC page needs that a generic one will not have.
Yours is the only one of these trades with a real recurring product, and the only one that has to change twice a year.
- A seasonal top block, built to be swappedNo heat in the winter, AC before the first hot week in spring. The rest of the page stays put. One text message, live the same day.
- A repair or replace explainer in your own wordsHow you decide, what you would fix rather than replace, and what you do when you find a cracked heat exchanger. That single section answers the fear your customer walked in with.
- Rebates and financing, both visibleFocus on Energy runs Wisconsin residential heating and cooling rebates on qualifying equipment. If you participate, that is a Wisconsin only reason to pick you, and it belongs on the page in your words with your own claim behind it.
- After hours availability stated by seasonWhat you take at 10 PM in January is not what you take at 10 PM in October. Saying so is more useful to a customer than 24/7 printed under the logo.
- Your credentials as a stack, not a badgeHVAC Qualifier, Dwelling Contractor Qualifier for residential work, EPA 608 for refrigerant. Three lines, in plain English, saying what each one actually means.
- Brands you install and brands you service, as two listsHomeowners ask both questions and almost every site only answers one.
- Your maintenance plan, pricedYou are the only one of these trades with a genuine recurring product, and the page is where it gets sold rather than mentioned.
The work
Six builds. Look at them on your phone.
Whole pages, not screenshots of the good bit. Scroll any phone and you will see every section your customer would.
Scroll inside a phone to see the whole page
Business names, phone numbers and addresses in these shots have been changed. The layouts, the type, the photography treatment and the code are the real thing, exactly what ships.
How it works
I build it first. You decide after.
Same for every trade. You never pay for something you have not seen finished.
You call or text
Two minutes tells us both whether this is worth doing. No pitch, no discovery session, no calendar link.
I build your site
From your Google listing, your photos, your towns, your real jobs. Three to five days, usually.
You look at it on your phone
I text you a link. It is the finished site, live, not a mockup. Sit on it a week if you want.
You want it, it’s $299
Your domain gets bought in your name, the site goes live on it, and everything is yours from that moment.
You don’t want it, we’re square
You pay nothing. No invoice, no drip campaign, no follow up six weeks later.
Questions
Questions HVAC contractors ask me.
My phone rings off the hook the first cold night and then it is dead for six weeks. Can a website do anything about that?
It can make sure the cold night pays properly. The week of the first freeze is the highest intent traffic you will see all year, and if the page is still leading with spring AC specials you are wasting it. On the $19 plan you text me the day the forecast turns and the top of your page is a no heat page by that afternoon. Off season the same page keeps quietly selling tune ups and replacements, which is the part most HVAC sites give up on.
Every furnace company in town says twenty four seven. How am I supposed to look different?
By saying something checkable. What you actually take at ten at night in January, what waits until morning, and roughly how long it takes you to get somewhere. Anybody can print 24/7. Very few will print specifics, and specifics are what somebody in a cold house is reading for.
People come to me quoting rebates and I do not want the site promising money.
And it will not. I will write the rebate section to say Wisconsin rebates exist on qualifying equipment and that you will tell them what their unit qualifies for. No dollar amounts on your page that you did not give me, and no program claim you cannot back up. That protects you and it still catches the person searching for a furnace rebate at eleven at night.
The other guys condemn units to sell systems and it makes the whole trade look bad. Can the site push back without me sounding like I am attacking people?
Yes, and the way to do it is not to attack anybody. You explain how you make the call. What you look for, what you would repair, what would make you say replace it, and what you do when you find a cracked heat exchanger. You never mention a competitor. The comparison happens in the reader’s head, which is where you want it, because they are already thinking about it.
More on pricing, the plans and how ownership works is on the main page.
Get started
Want to see what yours looks like?
Text me your business name and which season you are heading into. I will build the page around that one, show you the finished thing, and you decide from there.